Every business should be online, or the business is not ready to grow yet. That is the power of the internet and social media. Judging by the number of users of the internet today, Facebook alone can turn your business on its head. It can send you to the top, dethroning your competitors completely. But you have to first get your business online to reap from the rewards of owning a business in the internet age.
There are several social media platforms, and although their conversion rate may vary, none is unimportant, you just have to be there.
But most business owners are busy and some new (or growing businesses) cannot afford a social media team. So there is a need to outsource your business social media. But you may be wondering if you should or should not. Of course, being a small business, you’re considering the cost (which is short term compared to the returns). You should be considering the return and leverage, in a few months, and for the next few years.
How to know if to outsource your Business social media
To understand if you should be outsourcing your business social media, we have put together a few questions you should be asking. Answering these questions should tell you if you can handle your business social media or if you should be outsourcing it.
- Do I understand how to be social online?
That is an important question only you can answer. Of course, we all have our social handles and account from where we interact with our friends and families, but it is a different kettle of fish with your business. You may choose not to make a post on your account for as long as possible, you’re only liking posts, and commenting on your friends’ posts only, but you can’t do this for your business. Again, it is not an excuse to stay or hide behind your computer and not be productive or communicating with anyone –you’ve got to be passing a message regularly to keep your followers engaged.
Being able to socialize is truly an art, and it is important to ask yourself if you have the knack to be social for your business. You don’t have to force it if you don’t have the creativity, energy, and zeal to be a social butterfly, your followers will even feel it.
However, if you have the time to learn this thing, then you may have to go for it of course. But ensure you understand your customers and followers, which brings us to the next point.
- Do you know your customers?
Before you can choose to handle your business social media yourself, you should first ask if you even understand your customers. If you don’t know how to be social for your business (as in number one above), then you’re likely an introvert. If you are one, how do you handle your customers? You need to understand the niche you’re serving and your customers. Are they the extroverted ones who would be actively involved in the flashy social networks like SnapChat or Instagram? Or do they prefer to be casually browsing Pinterest or even LinkedIn? The beginning of success (or otherwise) in your business social media marketing is knowing your audience.
An experienced social media agency should know how to handle customers in your niche, and that should do the magic.
- Have you established your brand voice?
Today, nobody wants to buy products anymore, people prefer buying brands. Think about it, why do you prefer to by the pricey Panerai or Gucci watch? You’re simply buying the brand, you’re buying trust. That’s what people buy today –and if you wear any of these top designers, that’s just a perfect proof of it.
So it is important to ask yourself if you have a brand voice, and how unique your voice is. A business brand voice is everything that matters on social media today. To understand this better, ask yourself the following
- Are my posts funny?
- Are they sarcastic?
- If funny or sarcastic, do they drive enough engagement?
- Do my posts have a call to actions that are powerful enough?
- Can I improve on that?
- Am I leveraging on the big news stories?
The questions above need to be answered. These are a potential brand voice your digital marketing agency should develop if you haven’t, or should maintain or improve on if you have developed a weak one.
While some agencies can mimic your brand voice, you have to be careful, because not all agencies can effectively do that.
- Do I need or already have content?
Content is king!!!
Content is not only necessary for social media platforms, but your website also needs it too to do well on search engines. You may have heard of the term “content is king” before now, well that’s simply because it truly is.
To succeed online, there is no substitute for content marketing. People prefer buying stories and experiences. You may have already made a couple of purchases through sales pages, where you read a post and are compelled to place an order. That is the power of content marketing. It subtly makes even the coldest buyers buy from you, and to do that, you need content.
If you already have content, that’s great. But if you don’t, you probably need to outsource your business social media marketing to an agency to help you create and share content. Creating engaging content (whether written, a picture or a video) is an art, and not everyone has a hang of it. If you don’t, then there’s no need to worry, there are those who do –let them do it for you.
To create nice content for your business, your potential digital marketing agency is going to ask you questions. The company would want to know why and how your business runs. Like a doctor will ask you everything about your health, and know what to do, your potential digital marketing agency will ask you everything about your business and know what next to do. To ensure you’re involved, the agency may (and should) give you a strategy through which they plan to achieve your business goals.
- Do I have enough time to spare for social media?
Let’s face it, social media takes time. It can be distracting too –you may even get carried away and switch to your account. Your business may be one which requires your undivided attention. And even if it spares you time now, with more customers coming your way, you would be having less and less time to spare.
One of the reasons you may be having little time now is because you’re not having enough clients, which may also be because you’re not using social media enough. So to get more clients, you should use social media more, and to handle a lot of clients, you need to be less active on social media. This means you just have to outsource your business social media.
Time is the biggest factor that influences outsourcing. Most business owners are short on time.
And running your social media yourself doesn’t promise to save you times since there is a lot to do, you want to:
- Track everywhere your brand is mentioned online
- Try new or latest growth hack methods.
- Monitor the conversations happening on your page or handles.
- Respond to inquiries immediately.
- Make and share new posts
- Keep up with your business.
These are no easy tasks to combine with your daily business schedule. So for the business owner who wants to maintain productivity, Social media may just have to be outsourced.
Outsourcing your business social media to competent hands like Moray Digital can take you ahead of your competitors and start bringing those sales in. from creating your website to everything involved in succeeding in the digital space, Moray Digital can help with it. Contact us today.