Adsmart by Sky

Welcome to the world of
TV Advertising

How AdSmart works

For years, many businesses have thought that TV advertising has been out of their reach due to its mass appeal and associated costs. AdSmart is turning that thinking on its head – making TV relevant and affordable for businesses across the UK.

But why use TV to help your business? Because TV is the most effective form of advertising there is…

Making every penny count

The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.

You will only be charged if 75% or more of your advert is viewed.

AdSmart Audience Selection

AdSmart allows you to pick and choose from a range of household attributes. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad. See a selection below:

Attribute Based Targeting

And you can choose from our wide range of fixed segments…

Who else LOCALLY has used Adsmart by Sky

Your Questions Answered?

• When & Where will Adsmart be available?

AdSmart ads are placed seamlessly into the linear stream when the chosen audience is watching, so your ad could play out at any time. The following channels currently allow AdSmart ads to be inserted in the ad breaks (with the exception of live programming):

• Will the viewer know they've see a Adsmart ad?

Customers won’t be able to tell any difference except the ads they see may be more relevant.

• Will I be able to watch the ad when it is played out?

You will only be able to see your advert if your household falls into the segment you have selected for the campaign.

• How will I know that my spots have been transmitted?

We will provide you with comprehensive campaign level reporting of your impressions.

• How do programme genre and AdSmart work together?

AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household. AdSmart also takes into account normal clash rules.

• What length of ad can I do with AdSmart?

Your ad should be standard lengths – 10, 20,30, 40 or 60 seconds.

• What happens if a customer is watching recorded content?

If a customer is watching recorded content and views the ads at normal viewing speed then a AdSmart can play out.The AdSmart ad chosen will be from the selection of ads stored on the box at the time of viewing so old recordings will have current ads.

• If you have a linear campaign and a AdSmart campaign, do they have to run at the same time or can they have variable dates?

AdSmart campaigns can have independent start and end dates from linear campaigns.

• Can I use my own customer knowledge/data to reach my ideal customers?

Yes! We offer advertisers the opportunity to use their own customer data to create custom segments, particularly if they hold data at the household level.

• How do I know the data is accurate?

To ensure the data is robust we have engaged RSMB to perform an independent audit of the measurement methodology. RSMB are the market leaders in television audience measurement design, operation and quality control. They are responsible for auditing BARB, the organisation that measures linear TV viewing in the UK. Find out more about RSMB here. (

• What is an impression?

Once an ad has been seen for 75% or more, at normal viewing speed, this is an impression.

• How much is AdSmart?

The cost of a AdSmart campaign depends on the attribute chosen. The minimum spend for a campaign is £3000

• I am new to TV advertising, where can I go for help?

You are not alone, AdSmart now allows advertisers of all shapes and sizes to access the power of TV, so it is no wonder that most of our customers are new to TV. We are very happy to help and give advice so please feel free to speak to us or if you feel you need more independent assistance the Thinkbox website ( would be a good place to get more info. Thinkbox are the marketing body for all commercial TV in the UK.

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Whether you’re evaluating a new social media agency or looking to partner with a dedicated team for the first team, we can answer your questions and help you to reach and engage with your target audiences.

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