Welcome to the world of
How AdSmart works
For years, many businesses have thought that TV advertising has been out of their reach due to its mass appeal and associated costs. AdSmart is turning that thinking on its head – making TV relevant and affordable for businesses across the UK.
But why use TV to help your business? Because TV is the most effective form of advertising there is…
Making every penny count
The beauty of AdSmart is you don’t have to track your audience by channel, time or programme; it only plays your ad when your selected audience is watching, so you can be sure every penny counts.
You will only be charged if 75% or more of your advert is viewed.
Who else LOCALLY has used Adsmart by Sky
Your Questions Answered?
AdSmart ads are placed seamlessly into the linear stream when the chosen audience is watching, so your ad could play out at any time. The following channels currently allow AdSmart ads to be inserted in the ad breaks (with the exception of live programming):
Customers won’t be able to tell any difference except the ads they see may be more relevant.
You will only be able to see your advert if your household falls into the segment you have selected for the campaign.
We will provide you with comprehensive campaign level reporting of your impressions.
AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household. AdSmart also takes into account normal clash rules.
Your ad should be standard lengths – 10, 20,30, 40 or 60 seconds.
If a customer is watching recorded content and views the ads at normal viewing speed then a AdSmart can play out.The AdSmart ad chosen will be from the selection of ads stored on the box at the time of viewing so old recordings will have current ads.
AdSmart campaigns can have independent start and end dates from linear campaigns.
Yes! We offer advertisers the opportunity to use their own customer data to create custom segments, particularly if they hold data at the household level.
To ensure the data is robust we have engaged RSMB to perform an independent audit of the measurement methodology. RSMB are the market leaders in television audience measurement design, operation and quality control. They are responsible for auditing BARB, the organisation that measures linear TV viewing in the UK. Find out more about RSMB here. (http://www.rsmb.co.uk/)
Once an ad has been seen for 75% or more, at normal viewing speed, this is an impression.
The cost of a AdSmart campaign depends on the attribute chosen. The minimum spend for a campaign is £3000
You are not alone, AdSmart now allows advertisers of all shapes and sizes to access the power of TV, so it is no wonder that most of our customers are new to TV. We are very happy to help and give advice so please feel free to speak to us or if you feel you need more independent assistance the Thinkbox website (www.thinkbox.tv) would be a good place to get more info. Thinkbox are the marketing body for all commercial TV in the UK.
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Whether you’re evaluating a new social media agency or looking to partner with a dedicated team for the first team, we can answer your questions and help you to reach and engage with your target audiences.