Let’s Work Together


Adsmart From Sky


Sky Adsmart

For years, many businesses have thought that TV advertising has been out of their reach due to its mass appeal and associated costs. AdSmart is turning that thinking on its head – making TV relevant and affordable for businesses across the UK.

Buy why use TV to help your business? Because TV is the most effective form of advertising there is…

Please watch the film to see a short explanation of how AdSmart can help your business.

Is Sky Adsmart right for

If you answer yes to ANY of the points below then you AdSmart could be right for you…

  • You want to use the most effective form of advertising to grow your business
  • List Item #2You want to increase sales and/or brand awareness
  • You want your brand to be seen in a premium/talked about environment
  • You want to restrict your advertising to a specific audience, region, postcode or local authority area.
  • You want to stand out against competitors
  • You want to be on TV from as little as £3000

Example of some



Some answers to the most frequently asked questions about AdSmart. If you can’t find what you’re looking for please drop us a line.

When and where will AdSmart be available

AdSmart ads are placed seamlessly into the linear stream when the chosen audience is watching, so your ad could play out at any time. The following channels currently allow AdSmart ads to be inserted in the ad breaks (with the exception of live programming):

Sky AdSmart

Will I be able to watch the ad when it is played out?

You will only be able to see your advert if your household falls into the segment you have selected for the campaign..

How do programme genre and AdSmart work together?

AdSmart uses an algorithm that helps to make sure that ads play out when a chosen audience is most likely to be watching. It takes into account the projected linear audience which helps to enhance targeting within the household.

AdSmart also takes into account normal clash rules.

What happens if a customer is watching recorded content?

If a customer is watching recorded content and views the ads at normal viewing speed then a AdSmart can play out.

The AdSmart ad chosen will be from the selection of ads stored on the box at the time of viewing so old recordings will have current ads.

Can I use my own customer knowledge/data to reach my ideal customers?

Yes! We offer advertisers the opportunity to use their own customer data to create custom segments, particularly if they hold data at the household level.

How do I know the data is accurate?

To ensure the data is robust we have engaged RSMB to perform an independent audit of the measurement methodology. RSMB are the market leaders in television audience measurement design, operation and quality control. They are responsible for auditing BARB, the organisation that measures linear TV viewing in the UK. Find out more about RSMB here.

What is an impression?

Once an ad has been seen for 75% or more, at normal viewing speed, this is an impression.

How much is AdSmart?

The cost of a AdSmart campaign depends on the attribute chosen. The minimum spend for a campaign is £3000.

Will the viewer know they’ve seen a AdSmart ad?

Customers won’t be able to tell any difference except the ads they see may be more relevant.

How will I know that my spots have been trnasmitted?

We will provide you with comprehensive campaign level reporting of your impressions.

What length of ad can i do with AdSmart?

Your ad should be standard lengths – 10, 20,30, 40 or 60 seconds

If you have a linear campaign and a AdSmart campaign, do they have to run at the same time or can they have variable dates?

AdSmart campaigns can have independent start and end dates from linear campaigns..

Can I select the channels & programmes that I buy?

AdSmart is an audience based platform thus the ad will only be served when your audience is watching, no matter which channel or programme they are viewing. This means that you don’t need to select a channel or programme.

How is AdSmart traded?

AdSmart is traded on a cost per impression (CPM) basis.

Will I be charged even if my ad is only shown for a few seconds?

We only charge advertisers when 75% or more of the ad is shown at normal viewing speed.

I am new to TV advertising, where can i go for help?

You are not alone, AdSmart now allows advertisers of all shapes and sizes to access the power of TV, so it is no wonder that most of our customers are new to TV.

We are very happy to help and give advice so please feel free to speak to us or if you feel you need more independent assistance the Thinkbox website (www.thinkbox.tv) would be a good place to get more info. Thinkbox are the marketing body for all commercial TV in the UK.

Alternatively you can contact Clearcast who check all broadcast ads against the UK Code of Broadcast Advertising. They have a dedicated team of people to help potential AdSmart advertisers get on TV for the first time.(www.clearcast.co.uk)