Business - Moray Digital Ltd

23 Jul 21

The Secret Behind Nike’s Great Social Media Content

Nike’s social content is some of the most eye-catching and inspiring in the world. Whether the company is sharing meaningful videos on Facebook, or encouraging audience interaction on Instagram, Nike knows how to connect with its audience. Nike is one of the biggest athletic companies in the world, with a value of around $34.8 billion as of […]

02 Dec 20

Why Your Business Should Want More Reviews on Review Sites

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages—meaning a lot of eyes can see […]

23 Oct 20

How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this […]

23 Oct 20

How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their […]