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As a small business owner, you have a lot of things to think about. It can be hard to prioritise tasks that aren’t essential to the day-to-day running of things. But, while getting customer feedback might not be an everyday task, it is essential to future growth and the overall success of your business. From […]
The internet has brought us many wonderful things but it also brings competition. Businesses have to offer something really special if they want to be in with a chance of getting noticed. That’s why so many businesses offer a free trial, or a discount on your first order, as a way to entice customers over […]
Instagram can be used to sell literally anything, and is one of the most powerful and low-investment tools you can use in order to do so. The only issue, is that many people don’t quite understand how Instagram works, or how to accomplish this. How can a site where you post lots of images, with […]
In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie’s second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation. Carnegie said there is only one way to get anybody to do anything — by making the person […]
Good marketing, whatever form it takes, always meets certain criteria. That’s what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up. 1. Does it focus on […]