Facebook Live has been around for a while now and a number of businesses are using it effectively as a promotional tool. But a lot of businesses are failing to use this powerful medium as a way to get the word out about what they have to offer.
A lot of business owners either do not recognize the potential that Facebook Live offers them or they have no idea how they can use it effectively to enhance their brand awareness and drive more leads and sales for their business.
So in this powerful report we will reveal why you should be using Facebook Live as a way to promote your business and show you 12 ways that you can use it to best effect. You will never be short of promotional ideas with Facebook Live after reading this short report.
So let’s get on with it shall we?
Why You Should Use Facebook Live To Promote Your Business
If you are not aware of the power of live video then you need to read this section very carefully. There are a number of benefits for your business here and we will highlight the main ones below.
It’s great for Building Trust
When you create a Facebook Live event your audience can see who you are. By using the right approach, your event will seem like it is a one to one session for all of your viewers. People want to see who you are and know what you stand for. This is essential for building trust.
You may have heard of the KLT principle before. This stands for Know, Like and Trust. When you achieve this with your audience they will be a lot more likely to make a purchase. Facebook Live provides you with the opportunity to develop your KLT factor.
Engage with your Audience
Not only does Facebook have the largest amount of potential customers for you through their billions of users, they also provide you the opportunity to engage with your target audience. The most effective way to do this is through the use of Facebook Live events.
Facebook users are three times more likely to watch a live event than they are to watch a pre-recorded video. Millions watch pre-recorded videos on Facebook each day so imagine how many people you can get to watch your live event!
Facebook now prioritizes live events in their algorithm so you have a lot more chance of your event being visible in the news feeds of your audience. Live events have higher priority than pre-recorded videos.
With your Facebook Live event you can respond to comments from your viewers as they arrive. You are saying to your audience that you are there for them right now in real-time. You can create a very good experience for your viewers and they will feel truly engaged with you.
Drive Traffic to your Funnel
You can use your Facebook Live events to drive traffic to your sales funnels. If you don’t have a sales funnel then you need to set this up prior to your live event. A sales funnel starts with lead generation. You get people into the funnel by offering them an incentive such as something valuable for free.
You need to tell your viewers about the valuable free gift that you have for them during your live event. Mention your funnel link and explain how much benefit they will get by obtaining the free incentive. Facebook Live is a great tool for driving targeted leads to your funnels.
Build your Email List
While we encourage you to try and obtain sales for your product or service during your Facebook Live event, not everyone is going to be ready to make a purchase at that time. So you need to ensure that you get as many people to join your email list as you can during and after your event.
Signing up for your email list must be the first step of your sales funnel. Once you have these people on your list you can send further emails to them encouraging them to go deeper into your sales funnel.
OK so now you know why you should use Facebook Live events to promote your business, let’s look at the 12 effective promotional tactics using Facebook Live that you can use to drive leads and sales and give your brand a boost.
1. Host a ‘How To’ Live Event
People will always be interested in learning new things that matter to them and a “how to” video using Facebook Live is a great way to deliver this. What you need to do here is to explain something that is closely related to your products or services and then show the manual or long way around to solving the problem.
You can then pitch your product or service as the quickest and easiest way to solve the problem. So if you are teaching people how to get more visitors to their website for example you can show them
a number of ways to do this which involve a lot of time and effort. Then pitch your product as a way of saving a lot of time and money as it automates the process.
When you really know your audience you will be able to easily come up with topics for how to videos that you can create as live events on Facebook. These events are very popular and you can use them to increase awareness of your brand and your products and services.
2. Launch a New Product or Service
If you have a new product or service launching soon then holding a Facebook Live event to tell your audience about it is a good way to increase exposure. A live video is always going to be more effective than a pre-recorded video and much better than just making an ordinary post with a product image.
When you showcase a new product or service with a live event you can go into great detail about the benefits to the audience. You can answer questions that people have about your new launch which you cannot do with normal videos and posts.
You can really build anticipation for a new product or service with a Facebook Live event. Then you can hold a follow up event when your new product or service has launched. Be sure to invite the viewers from the first event and you will have an audience that is revved up and ready to buy.
3. Special Offers
A great way to increase your sales is through making special offers. There are a number of ways that you can put these offers together and no matter how you create the special offer, a Facebook Live event is the best way to spread the word about it.
With a live event you can really spend time persuading your audience why they need to take advantage of the special offer. Some viewers will have questions about the offer which you can answer in real-time during the event. So use Facebook Live to promote your special offers and make more sales.
4. Limited Discounts
What better way to attract people to your Facebook Live event than telling them that you will announce a special discount code for one of your products or services during the event. Obviously you can’t host a whole event around a discount, you need to provide some value and then lead into the discount and then the offer.
Let it be known that only people that view the live event (or the recording) will be able to get the discount code. You will not be making it available anywhere else. If there is a lot of demand for your product or service then this is an effective way to gain more customers.
A lot of businesses use Facebook Live events to host giveaways. If you are going to do this then you need to ensure that what you are going to give away has value for your audience. This could be a special guide showing them how to solve a problem for example. The guide could be a series of private videos or a written document.
You want to make sure that you have a sales funnel setup so that you will capture the email addresses of all of the viewers that claim their free gift. By adding these people to your email list you can showcase your products and services to them and notify them of any special offers and future Facebook Live events.
In order for a contest to work the winners need to receive something that is valuable. Perhaps you could give away one of your products for free or provide access to a service you provide for a period of time (a few months or even a year).
You can really drive engagement for your Facebook Live event by requesting that the viewers that want to enter your contest must leave a comment. After the event you will look at all of the comments and
choose the winners either randomly or based on the best comments.
Ask your viewers to share your event as well. Tell them that if they share your event with their followers they will definitely win a prize. You can see who shared your event afterwards and then reward them. People always like contests on Facebook so use the power of Facebook Live to take advantage of this.
By giving away your products or services as prizes you will have the opportunity to increase the exposure of them on your live event. It is a good way to generate leads and sales for your business.
7. Ask Me Anything
Holding an “ask me anything” Facebook Live event is a really effective way to promote your business. It is best to do this when you have established a number of followers on Facebook as we do not recommend it to businesses that are just getting started.
Although your viewers can literally ask you anything, we recommend that you have an agenda for the event otherwise it could get completely out of hand. You want to steer the questions that people ask you towards your business and the products and services that you offer.
People may ask you how you got started and what triggered you to start your business. These are great questions that you can answer in a way that will help to develop trust. These ask me anything events will help position you as an expert in your niche and the “go to” person for help and advice.
8. Behind the Scenes
Here you will show what goes on in your business behind the scenes. This can include a tour of your business premises and interviews with staff members that work for you. People are really interested in this kind of event and you should be able to get a lot of viewers.
Opening up your business and letting people in is a great way to develop your KLT. If people feel that they know, like and trust you then it will be a lot easier for you to generate more leads and make more sales. Not many businesses are prepared to do this, so give yourself an advantage over your competitors.
9. Ask an Expert
Most niches have experts in them that already have a large following on social media or a large list of email subscribers. Identify who these people are and approach them for an interview using Facebook Live.
Agree the questions that you will ask the expert prior to the event and make sure that you provide the opportunity for the audience to ask their questions too. Interaction with these events is very important.
You can agree a deal with the expert that you will promote one of your products or services and share the spoils with them. If you approach these interview events in the right way they can be a win-win for you, the expert and your audience.
The expert will have access to a lot of people that you don’t. You will have some followers that will benefit the expert as well. The audience wins because they know (or have heard of) the expert, and get the opportunity to hear what they have to say and to ask their own questions.
Not all of the experts that you approach are going to agree to an interview so keep going until you find one that will. Most of the experts will jump at the chance for more exposure so it should not be too difficult for you to find willing participants for your live event.
If there are a number of experts that are willing to appear on Facebook Live events with you then hold a separate event for each of them. We do not recommend that you try to hold a live event with several experts as they are likely to be competitors and this will not be very effective.
10. Showcase your Customer Services
There are a few ways that you can approach this. What you want to demonstrate here is that you and the other members of your business are committed to providing the highest levels of customer service. This will really resonate with your audience and they are more likely to become customers after a successful customer service live event.
You could hold a questions and answers event where you answer all of the questions from your audience. Explain how you approach customer service and support and provide examples of how this works.
If you have a customer service team then you could have live footage of them in action dealing with customer service inquiries. Whatever you choose to do, make sure that you provide your audience with the opportunity to interact with you by asking questions in the comments.
By demonstrating that you truly put your customers first will position you head and shoulders above your competition. There are so many examples of bad customer service on the Internet today that it will be very appealing for your audience to “test you out”. Once you prove that you can pass the test then you will drive more leads and sales for your business.
Instagram mistakes hurt your growth, your brand, your revenue and your conversion rates. In extreme cases, they may completely destroy the reputation and trust you worked so hard to build.
Mistakes help you grow, but not on Instagram.
Instagram mistakes hurt your growth, your brand, your revenue and your conversion rates. In extreme cases, they may completely destroy the reputation and trust you worked so hard to build.
Even if you are an influencer, your following and engagements can seriously suffer due to your errors.
You must be trying to pin-point all the blunders you have been making on Instagram right now. Well, we have you covered with this blog post.
Read on to learn about ten common Instagram mistakes that you don’t even realize you have been making and how to fix them.
Mistake #1: Having an Unidentified Niche
Before going to any social media platform, the first thing you need to do is identify your niche. Otherwise, you will just end up posting a little bit of everything, which would make it extremely difficult to succeed.
While most of the brands have their niche figured out already, a few influencers often find themselves posting everything and anything on their Instagram. This tactic is bound to fail. Those who followed you for your writings are not going to be very excited about your beauty tips. And those who loved you for your music will find it very unappealing if you started taking a political turn.
Think of it this way, if you move a little to the west and then the same amount to the east afterwards, you go nowhere. That’s exactly how you move when you have not niched down enough.
In order to niche down your content, you need to start with a broader idea of what your work should be about –are you currently posting in the Beauty and Fashion Category? Or do you find yourself posting in the Entertainment Category more? Once you have that, you simply need a sub-category small enough so that not many people are talking about it, but large enough for you to never run out of content.
Sounds complex? Well, it isn’t really.
Take @aberhaam, for example. It is an entertainment account where a young student posts videos of his Arab mom trying to read and talk in English. This niche is working so well that he has been featured in DailyMail, Buzzfeed and Sarcasm Therapy.
Mistake #2: Being Colour Inconsistent
Colour consistent posts make your Instagram look tidy and well-kept. Not only it is professional, but people also find it easier to identify you because your Instagram colour gets etched in their mind.
Colour consistency doesn’t always have to be blatantly visible. Sometimes it’s just a little touch that ties all your posts together.
Some people might be following a very strict colour palette but if you do not want that, just choose one colour for all your posts to have along with others.
You should automatically choose your brand colours in that case. But if you are an influencer, go for something that relates to your work. For instance, if your Instagram is about cruising, the most obvious choice for a base colour is blue or white.
Mistake #3: Posting Irregularly
Posting whenever you feel inspired or feel like it won’t get you the engagements you need. The more regular and scheduled your posts are, the more your followers will expect them and the better your analytics will get.
Another benefit of making an Instagram schedule is that you can figure out the exact time your followers are most active and plant your Instagram posts accordingly.
Mistake#4 Buying Followers
More often than not, we are so fixated on the numbers that we forget the things that are far more important –and in our case, that is engagement and loyal followership.
The follows you buy to make your Instagram account look good are not going to help you. They will not repost your stories, leave heartfelt comments or send you DMs. And hence, you won’t get engagements.
An Instagram account is dead without any real interaction of the followers. You can’t hope to make sales, a reputation or a name for yourself with such an Instagram profile.
If you have already bought Instagram followers, don’t worry. You can rectify your mistake by ensuring that all your future followers are there because they like what you are doing. This you can do by posting:
- engaging stories
- quality feed posts with killer captions.
- user-generated content .
- and interacting with your followers through comments.
Mistake #5: Posting Low-Quality Images and Videos
Instagram is a visual platform, and that means quality is the ultimate king there.
Posting grainy photos, low-resolution videos, cropped, or distorted content will never work out for you and your growth.
Go to Instagram Help or any other Instagram post size guide to determine the aspect ratios and dimensions for your feed images, videos, IGTVs and stories. Use the guidelines to edit your content accordingly, and you will find your feed looking many times better.
You can also purchase editable ready-made Instagram templates. If bought from a good source, such templates are already the right size and resolution for Instagram. And all you need to do is tweak them a little to match their feel with the rest of your posts.
Not only does that save your time, but it also provides you with the quality that you, otherwise, might not be able to achieve.
Mistake#6: Ignoring the Power of Instagram Stories
Instagram created Stories to help you keep your account active and interactive.
Unlike the feed content, your IG stories don’t have to be top-notch quality –although it doesn’t hurt if they are!
You can ask your followers a question, tell them a visual story, get their feedback, and make a big announcement and much more using IG stories.
Not using this feature might be one of the most damaging Instagram mistakes you are making. In fact, one of the researches says that almost 500 million people view Instagram stories per day, and one out of five send in a direct message for an inquiry. Whoa!
If you are ready to invest some energy into stories, the first step would be to plan your content. Once you have your entire schedule done and dusted, start creating a few templates you can use as a base for your stories. These templates will ensure that your content looks consistent, original and professional while still being engaging and exciting.
If you want, you can always post behind-the-scenes videos of your projects, short interviews, message of the day and other things to capture your followers’ interest. However, giving the most basic touch –for example, a border, a squiggly arrow or a colourful flower at the corner of your story with the colours from your palette –will give your Instagram Stories a nice hint of professionalism.
As for the frequency, try posting Stories outside the working hours. This can increase your reach to about 5.82 per cent.
Mistake#7: Not Using Hashtags
Posting without using relevant hashtags is hurting your reach for sure.
Instagram has hashtags to allow public pages get a nice amount of exposure organically. By tagging your stories and your posts with popular hashtags, you can get featured on the Explore page and the Hashtags’ catalogue page.
And how does that help?
It puts your content in front of a larger audience, including those people who have never interacted with you before.
You can use up to 30 hashtags for Instagram posts and 10 for a Story. But that does not mean you need to go all-in with your IG Hashtags.
Look for trending hashtags related to your post by using Instagram Search Bar. For example, by typing in #muffin, you will see multiple related suggestions below that you can use in your hashtags.
Use 1-3 hashtags in your stories and 11 in your posts if you are a small account. However, if you already have a good number of followers, you can even make your own hashtags to catalogue your content!
Mistake#8: Posting without CTAs
Call-To-Actions or CTAs are an integral part of any web copy, and that includes Instagram captions.
CTAs tell your audience exactly what they need to do with the post. With their help, you plant an idea into your viewers’ minds of what you want them to do. For example, you can ask them to tag their friends, comment what they like about your post, shop from your store, book a call with you or anything really that relates to your product/business.
Mistake #9: Having a Private Account:
You can choose to keep your Instagram account private or public. But as a brand or an influencer who wants more and more audience to follow and engage with their profile, a private Instagram account isn’t the right way.
If you keep your Instagram account private, the content isn’t going to show up in the explore section to your potential audience, your followers won’t be able to share your posts on their Instagram stories and the hashtags that you use -such as geo-hashtags- aren’t going to appear on the hashtags pages. All of this is going to restrict your reach to the users outside your following list.
Private Instagram accounts surely give a feel of exclusivity to the followers, but if you don’t already have a substantial following, this isn’t going to do you any good. A public account will show your content to the users, apart from your followers as well, increasing your chances of gaining new ones.
You can make your account public by following these simple steps:
- On your Instagram, go to settings.
- Go to ‘Privacy.’
- Under ‘Account Privacy,’ turn off ‘Private Account.’
You are ready to enjoy the benefits of a Public Instagram account!
Mistake #10: Not jumping into new features
Although Instagram started as a simple picture and video posting platform, it has been evolving since its launch in 2010. It has introduced many new features -like the Instagram stories and its stickers, and IGTV videos.
When a new Instagram feature appears on the platform, people are usually reluctant to use it as much as they use the old ones. But just like a brand that advertises its new products or services extensively, Instagram also gives the new features a higher reach by making it appear more in people’s feeds.
If you are not using these new features, your competitors who are using them will start to show up more to your potential audience and steal those followers and engagements that you could have gotten.
You can use the new features along with the already present ones to complement each other. For example, Instagram recently launched its Reels that are short 15 seconds multi-clip videos. If you are a brand, you can use them to create small clips of your product in action after posting a trailer of it on the feed post. As an influencer, you can pair up some behind-the-scenes Reels with the final content on the feed.
This way, after watching the Reels, due to their extra reach being a new feature, more audience is likely to end up on your profile.
With over 1 billion Instagram users worldwide, people want their Instagram account to grow the most amidst the competition. But to achieve that, there are some things that you need to take care of.
One of them is tracking Instagram metrics to know how your account is performing. But what exactly are Instagram metrics, and which ones of them do you need to track, keep reading to learn about them:
What are Instagram Metrics:
Instagram metrics are specific statistics. These analytics assist the owner of the account in understanding those stats and seeing the trends in them. For instance, follower count depicts how many followers the owner has, the follower growth rate explains how quickly the follower count of the individual is increasing is analytic, and so on.
Instagram metrics to track in 2022:
Tracking Instagram metrics can be extremely important if you want to grow in this highly competitive social media platform. If someone organizes their Instagram page without looking at the metrics, they might not see the expected results despite putting in a lot of effort.
These metrics will help you know about the different regions of your Instagram growth strategy that you need to work on. So, below are the different Instagram metrics that you need to track to take the most advantage of your Instagram account:
To observe the performance of your product on Instagram, Reach is the most vital metric that you need to consider.
Reach is requisite to know how many exceptional and targeted accounts have seen your post and if your social media marketing is giving awareness about your brand successfully. It will also show how far away you are from gaining your targeted followers.
So in case, your motive is to enhance brand awareness and gain the maximum number of users possible, then you need to focus on increasing your reach on Instagram.
If you post something and it gets a different reach than normal, you can use those results to understand what needs to be done, like if some post had the maximum reach, see how is it different from the rest so that you can incorporate the good things in the upcoming posts as well.
Analyze the post and see if you used any hashtags, call-to-action for engagement or if you posted a story at a time when your public was most involved. Think of all the possible reasons that made a certain post’s reach go up or down
All these aspects can have a considerable impact on the reach of any post, so it is worth it to take notice of any of such changes.
Now, you need to understand the difference between impressions and reach. Reach depicts the number of unique views that your post had, while on the other side, impression shows the complete number of views (no matter if the same person has watched your post five times).
From a brand viewpoint, keeping checks on your reach in preference to impressions is far better to track the results of your posts and stories and check how much awareness your posts are creating among a distinct targeted audience.
Instagram has hosted new features to support a brand in generating quick sales on the platform, such as Instagram stories, checkout, shop-able posts, product stickers, and the most recent, Instagram shop.
Apart from using Instagram’s basic shopping features, you can also get up and make people go to your website by adding UTM (Urchin Tracking Module) parameters to whichever links you utilize. These parameters are used to see how effective your online marketing campaigns are.
In this way, you can choose any web analytics program, such as Google Analytics, to track conversations as well as the amount of revenue earned.
This can be helpful to make you understand how much sales your content is generating and the amount of traffic it is leading to your website.
Instagram saves are a very useful metric used by most brands for tracking, particularly by disguising likes on the platform.
With Instagram saves, customers are able to gather and save a post for the future just by clicking the “bookmark” icon located on the bottom ride side of any Instagram post. Users usually save Instagram posts because they liked it or they want to interact with them in the future.
By following the total of saves received by your post during the time, you can analyze if the strategies you have been making are working and what you should do to attain more saves to enhance future growth?
4. Engagement Rate:
The engagement on your Instagram is a major metric that tells you how the audience is reacting to your content. If your post gets many saves, shares, and comments, you will see your content’s engagement increasing!
But how can you calculate the engagement rate? For that, you will need a social media manager and some Instagram analytics tools.
Divide the complete figure of comments and likes by the number of followers, and after that, multiply the results by 100 to provide you with a percentage.
If you get high results of engagement rate, it means that a great number of people follow your content, and you are doing well.
However, on the other side, if you get a low engagement rate, that can happen because of a few reasons. The content you are posting may possibly not resonate with your followers, or you are not posting stories at the right time for maximum engagements.
The ticket to achieving long-term success is to observe this metric; it can allow you to catch precisely what matches with your viewers and utilize this important metric to advise your upcoming content strategy.
Although, engagement rate can sometimes mislead on some content, such as videos. The viewer can get so much involved in it that they may forget to hit the like button. So it is better to use other metrics as well, like reach, for a more consistent benchmark.
5. Instagram Stories Views:
Instagram stories can be the ideal way to construct a good and trustworthy relationship with your targeted audience. Observing the number of views and clicks forwards will make you understand what your audience likes exactly.
A person can also use the metrics for each story to know what grips the audience’s attention, which content they click at, and what are the specific reasons that make them bounce away from your content.
You can keep track of the following IG stories metrics:
Lookout Through Rate:
The Instagram stories lookout through rate identifies the percentage of people who watch your stories from the initial to the end.
However, you should know that it only applies if you post more than a single story.
We all know how important a first impression can be, and hence the first one of your Instagram stories should be good enough to grip the attention of your watchers, so they are inclined to watch and be involved with the whole lot.
To know how many people skipped after watching your first story, an individual can check the drop-off rate.
Finishing Rate Per Story:
The slide completion rate helps you recognize what percentage of watchers saw the complete story despite hitting away after 1 second.
So, are you ready to track your Instagram metrics?
If you want to market your channel through Instagram, then you have to track your performance. Although you better select the metrics that match your goals. If the sole purpose of your business is to spread brand awareness and not sales, then the metrics you will track will be different from companies whose target is to increase sales. However, after you understand the Instagram metrics important for your specific business, make sure you track them weekly or at least monthly, so you can develop your strategies accordingly.
Your brand’s digital marketing strategy cannot be complete without a social media manager. Learn why here.
The number of businesses advertising on Facebook is currently over 3 million.
If you want to gain visibility on social, these numbers are pretty daunting.
Yet it underscores the importance of Facebook marketing for businesses today – and the importance of all the other popular social networks, with millions (if not billions) of users each.
Prior to the advent of social media management professionals, the job of the social media manager was confined to interns or specialists so they could post organic content to gain any benefit. However, today’s social media landscape is quite different.
We saw a few significant changes this year:
- Mark Zuckerberg announced that Facebook would suppress the brand’s content in news feeds due to an algorithm update.
- Earlier this year, Twitter announced that users will no longer be allowed to post identical content on more than one account.
An expert on social media needs to keep an eye on these changes in order to guarantee the success of the brands they work with on social media platforms.
An existing employee who, among other tasks, contributes to social media efforts within a company is a tremendous asset. To ensure a better return on your investment and support social media marketing campaigns, you’d be better off hiring a social media manager to aid in managing, maintaining, and executing them.
You should have a social media manager for a variety of reasons.
1. Social landscapes are constantly evolving
As the platform’s algorithm changes and new trends emerge within the platform, your social media manager can keep track, as well as to adapt your marketing strategy and content according to the latest updates.
Social media managers should also be open-minded towards new platforms and consider what strategies to implement to ensure success on those platforms.
As an example, let’s look at TikTok. Since TikTok apps have been downloaded over 2 billion times, it’s pretty safe to say your brand should be there. Chances are, your competitors are.
An existing social media platform can also benefit from new features. Are you familiar with Reels and Shops from Instagram? Have you and your team discussed ways to get the best use out of those new areas?
Social media managers are adept at absorbing new developments as well as anticipating what may come about, and are able to quickly formulate a strategy to allow them to go back to the drawing board with their clients to adapt campaign objectives and content as needed to ensure continued success.
2. Engaging in social media is essential
Having an employee post at random on your social media profiles, with no thought for your brand, will cause damage. It would be best for you to revisit the drawing board if that describes your current situation. We cannot set up social media and forget about it. In a lot of ways, doing so can be detrimental. Engagement is therefore vital.
Content marketing can help you grow your business
This all-in-one content marketing toolkit helps you to improve online visibility, attract new customers, and boost sales. There’s nothing more crucial than interacting with your users, whether they are on your page or in your group. What’s the point? Users of your brand want to know that your brand cares about them, and is engaged in a two-way conversation on social media.
In addition to reputation management (read below for more information on that), having a social media manager monitor your brand’s pages can offer a number of other advantages. Are you interested in what new product to sell or would you like guidance on what your subscribers would like to read? Just ask!
All other campaigns you’re involved in will be able to be baked into your social media manager’s campaigns. It is vital that your brand responds to users’ feedback, whether it is positive or negative, as this shows that it is listening and that it is taking the feedback seriously.
Using social media to improve customer service can help you reach your customers. Have you ever heard of someone buying the wrong size of a product? A customer would definitely use social media as the first port of call for support.
In addition to providing your user with a better experience, being helpful in the social media space will also assist them with getting their issue resolved in a platform they are comfortable using.
3. Save time and money
Needless to say, having an expert at the helm can cut down on a lot of time and money that companies may spend on failed campaigns and extensive research. When you hire an experienced social media manager, you are essentially getting right to the point. You skip the countless meetings with employees who do not possess adequate knowledge of the field and instead, fast-forward to the actual part of converting potential leads. Essentially, expediting the process will save your company immense time and money. Moreover, hiring an in-house manager is undoubtedly less expensive than consistently outsourcing your work.
4. Building an audience
The KPIs of your social media manager should include a person responsible for growing your audience. You can basically use social media as a megaphone in the digital world as you grow your audience.
In a study from September 2020, 51% of respondents described social media as having influenced their buying decisions, and 29% of respondents stated that social media influenced their purchasing decisions so much that they would buy an item on the same day.
Imagining your social media audience as your brand’s ambassadors would help spread the word about its products and benefits.
Credibility increases with the size of your audience.
Furthermore, your brand’s reputation increases, too.
What about partnering with other brands for your business or brand? You may also be able to increase opportunities for your brand by having a large audience on social media.
Want to get the word out about a blog post you wrote or a new feature you launched on your site?
An engaged audience is a good way to spread the good word, which in turn will boost both your social media presence and revenue.
5. Monitoring & Reporting
Your campaign can be improved if you have a social media manager in charge of your efforts. However, if your current efforts aren’t performing as well as you would like, a social media manager can switch goals, creatives, or content to develop a more effective campaign.
Having a social media manager check your campaigns regularly will ensure you’re not wasting money and that your goals are being met. It is their job to turn off underperforming ads and optimize other campaigns.
Social media managers monitor campaigns over time and will recognize when a tactic grows tired or when it is time to reconsider the strategy.
The monthly reporting provided by this tool is very valuable as it allows you to write documentation that relates to:
- How many executions were carried out that month?
- Its performance compared with previous months.
- Where do we go from here?
If you don’t have someone dedicated to these efforts around the clock, you may not always be able to achieve the same results as you do if the campaign continues to be successful.
Now that you know how valuable a social media manager is, I hope you can see that hiring one is better than not hiring one.
An intern or low-level employee who posts content at random on behalf of your brand will produce a poorer outcome than someone who is 100% committed to your brand’s strategy and goals.
Business owners are intensifying their efforts to manage social media because it improves results. You can gain a significant amount of information by using social networking tools for managing your business, which you can use to gain more followers, become more relevant to your audience, and grow your business. In order to understand why social media management is so important, let’s get a grasp of what the term means.
Social Media Management
You’re familiar with social media. Management of social networks is all about maintaining and updating them.
The term social network management might be used to describe the tools you use to manage your social networks now, but it could also refer to managing the social networks of your company. If your social networks grow in popularity, you will probably not have enough time to manage, update, communicate, and manage all of them.
One of the major benefits of social media management for small businesses is the management of your social network and incoming and outgoing communications. You can use this method to make an efficient and well-structured plan for posting, responding to your followers, and making use of their feedback to improve your business.
Management of your social media accounts involves everything you do on social media, including blogging. Additionally, you can combine your marketing efforts with your social networking skills to meet your business goals with the help of social media management.
What are the benefits of social media management?
The importance of social media management cannot be underestimated. Social networking, by its very nature, is social. So, regardless of how well or poorly you network, you will get noticed. When you fail to respond to complaints or problems on social networks, you run the risk of alienating more than just the individual who made the complaint.
In addition, you should use social media to participate in conversations related to your own brand, and to learn more about the industry and your competitors in general. You can get information and keep tabs on what people are saying on social media, even if you do not have an active social media plan yet. That’s important if you want to learn about trends, problems, and even basic information.
In addition to knowing the good and bad things people are saying about your company, you’ll also find out what others are saying about your competitors. You will also learn what is trending as it happens.
Keeping up to date on what is happening and including your company in the conversation will not only help you build your expertise and credibility, but will also improve your company’s image. By responding to complaints, you can also prevent damage from occurring in the first place. You can also use social media to expose your marketing programs to potential customers.
Make social networking work for you
You can use social networking to generate leads and attract new customers, among other benefits, when you use it correctly. The problem with doing it manually is that it takes a lot of time and energy to maintain social networks, post relevant content on every site, and be a part of discussions. You must, for example, post content on a variety of platforms. You are spending several hours per week on Twitter, Facebook, and your company’s blog even if you only use these three tools.
Likewise, you should ensure to track discussion about your company on Twitter, Facebook, and Google Alerts. Additionally, there is the need to monitor and engage with the communities on social media sites like LinkedIn, as well as upload photos to visual social media like Instagram and Pinterest.
You simply cannot get the most out of social media if you don’t have social media management.