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The benefits of social media are endless, not least for increasing exposure of your brand, generating new customers and improving customer relationships. However, if you run a small business on your own, or if you have a small team, the chances are that you have very limited time to get through the basic everyday business tasks – never mind think about what you need to post on you’re your Social Media channels to stay relevant! That’s where outsourcing social media management makes sense.
If you’re wondering what the process of outsourcing social media management involves, you’ve come to the right place. Simply put, outsourcing social media management means handing over your social media accounts to ourselves Moray Digital, who’ll spend time researching your industry and posting relevant content that speaks to your audience. Outsourcing social media management doesn’t need to be expensive we provide three levels of service start at £199+vat per month. We’ve put together eight reasons why you should outsource your social media management and consider Moray Digital to be your partner.
You can focus on the thing you enjoy – Your Actual Business
Instead of spending an hour or two a week coming up with topics for social media posts and researching your industry and competition, you should instead be focusing on the most important aspects of your business – namely finances, customer service and employee satisfaction. Instead of wasting time trying to master a new skill that you know little about, you should leave your social media to the experts and spend more time doing the stuff you’re good at.
You’ll get expert assistance
We all know how to send a tweet and update our Facebook status, but do you really know how to target your campaigns to maximise success and generate the business leads you desire? If not, you have two options – spend months researching into social media trends and improving your knowledge or outsource your social media to somebody who knows exactly what they’re doing.
Your staff won’t be distracted
We’ve all done it… hand over access to our company’s social media platforms to our new, millennial employee. “Oh, they’ll understand what to do, they’re young,” we say. Chances are, they’ll use their time to chat with friends and surf the internet – not push targeted, well-researched content to your customers and potential business leads.
You’ll save money
Hiring a marketing manager or social media expert for your brand can be costly (On average around £18,670 for a marketing assistant Source Payscale.com )– especially if you don’t have the budget to blow on something that doesn’t guarantee results. Outsourcing your management makes Moray Digital accountable for your success and removes the risks which would be associated with hiring a new member of staff. Outsourcing guarantees a professional service.
You’ll get the right marketing mix
As a business owner, you want to maximise your sales. However, when it comes to social media, you should find a careful mix of sales-based tweets and tweets that offer value to your audience. Blog articles, statistics, images and videos are all as equally important as your sales messages, so outsourcing your social media to a team that can balance your sales messages with fun, engaging content is one of the best ways to avoid a timeline full of ‘buy now’ posts
You can beat your competitors
If your competitors are posting cat videos or, heaven forbid, using their social media platforms to talk to their friends and family, then you’ve got an opportunity to get ahead of the competition. Working with a us can give you an edge if you want to beat your competitors, as we will be able to find ways to target your audience and promote your products or services in a way that works best.
You won’t miss out on posting content
Let’s face it. Running a business can be challenging – particularly when you’re responsible for managing staff members, rotas, marketing and finances. With a partnership with Moray Digital, you know that your social media streams will be readily updated every day, so you’ll never miss out on an opportunity to put your name in front of potential customers
You don’t have to research into competitors and industry trends
While you might be aware of what your competitors are doing, the chances are that you don’t have time to sit down and analyse their digital marketing strategies in order to benefit your own. Moray Digital will carry out in-depth competitor research in order to maximise your chances of engagement success. It’s a task any business owner would find boring – for Moray Digital, it’s part of the on-boarding process for every new client and is carried out every 6 months and allows us to deliver a high-quality service.
While there’s certainly no exact art to getting your social media profiles where they need to be, relying on a professional company to market your products and services is one of the best ways to take your small or medium-sized business in the right direction. Although it’s possible to manage your own social media as well as your business, the chances are that it will end up costing you more money and time than it’s worth – which is why outsourcing to Moray Digital makes sense. Get in touch today to arrange a coffee to see how Moray Digital can truly be the best business decision you make this year.