Forres Community Council

Case Studies – Forres Community Council

Forres Community Council is a voluntary organisation set up by statute by Moray Council the Local Authority and run by local residents to act on behalf of the Forres area. As the most local tier of elected representation, Community Councils play an important role in local democracy

Forres Community Council is comprised of people who care about their community and want to make it a better place to live.
As well as representing the community to the local authority, Forres Community Councils facilitate a wide range of activities which promote the well-being of our communities. They bring local people together to help make things happen, and Forres Community Councils protect and promote the identity of their community. They advise, petition, influence and advocate numerous causes and cases of concern on behalf of local communities.

Challenge

Challenge

Forres Community Council needed to increase its awareness to the community of Forres.

Solution

Solution

We created a website so that members of the public could easily see what the council were doing for the community and allow the council to share local news via their website and social media. Monthly the site has nearly 500 unique visitors and a reach of nearly 2000.

The Result of Our Work

  • Increased reach by 200%;
  • Monthly unique website visits 3k;
  • Monthly Social Media Visitors 5k.
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0.09% CTR
20% less CPA
272% ROI
“Shaun at Moray Digital Ltd understood the requirements of the Community Council and the need to share information with the community. He produced a website that was better than what we excepted. He informed us along the way with the progress and continues to provide support free of charge which we are grateful for his continued expertise”
Jo Leniham
Secretary | Forres Community Council