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One of the most powerful and important aspects of marketing is something that very few businesses or marketers think about: that is community. A community is any collection of people who feel a certain kinship, often due to a shared set of interests, values, or cultural activities. Communities online emerge all the time around certain […]
Let’s face it: a lot of businesses simply miss the point when it comes to internet marketing and especially when it comes to social media marketing. If you have a Facebook group but it hasn’t made any progress/isn’t seeing any activity, then there’s a strong chance you might fall into that category. Read on to […]
There are many great reasons to create a Facebook group for your business, but one of the most compelling is that this is a project that can run itself. Facebook groups are used by one billion people on the planet, and allow for a far more engaged and personal form of communication between brands and […]
So, you want to start promoting your business on Facebook? The question now is whether you should create a Facebook page, a Facebook group… or both! And the answer is of course both. But in order to make the most of this strategy, you also need to understand what the top benefits of each are […]